The Growth Bottleneck
A legacy logistics and courier provider needed to transition their offline customer base to a digital, mobile-first booking experience. Traditional marketing was driving empty clicks, but failing to generate the app installations and user activations required to reduce operational friction.
The CtrlYield Pivot
We shifted the focus from broad awareness to Feature-Led Incentivization. By leveraging Google Universal App Campaigns fed with deep-funnel conversion data, we trained the algorithm to bid exclusively on users statistically likely to book a shipment, not just download the app. We paired this with perfectly timed activation incentives to ensure immediate usage.
The Yield Metrics
App Installs: 250,000+ top-of-funnel acquisitions.
Customer Activation: 46,000+ new paying users (~18.4% install-to-customer rate).
Transaction Volume: 59,000+ online booking shipments generated.
The Boardroom Takeaway
True digital transformation requires acquiring users who actually transact. By optimizing for post-install behavior, we turned a mobile app into a self-serving revenue engine.
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