The Growth Bottleneck
A prominent joint-venture life insurance provider was paying a premium for high-intent financial traffic, only to see users bounce without consuming complex product information or converting.
The CtrlYield Pivot
We engineered a Multi-Channel Trust Funnel. We captured active intent via Google Search, leveraged Bancassurance partner affiliations via Meta to establish instant credibility, and deployed Performance Max to retarget and nurture users across the web.
The Yield Metrics
Traffic Quality: 100,000 verified sessions with an 8.4% bounce rate.
Engagement: 91.6% engagement rate and average sessions over 2 minutes.
Lead Velocity: 100,000 document downloads and 150 OTP verifications.
Unit Economics: 30% lower Cost Per Click.
The Boardroom Takeaway
High-ticket financial decisions require trust and dwell time. By mapping platforms to the research journey, we eliminated wasted spend and maximized content consumption.
Speak with a CtrlYield Strategist